Site hoardings are more than a way to create a boundary around a construction site to keep the public safe and materials secure.
Though they’re the essential basics of construction site hoardings – and it’s something they’re very good at doing – they also have another crucial function when they’re erected around a site project.
Because, when site hoardings are raised for a site, they effectively create a lot of space for the owners and operators of the project to play with. Think of them as, effectively, a lot of blank canvases that could be used to amplify messages and reach out to the wider local community as part of a communications drive.
With a bit of creative flair and strategic vision, the space created by site hoardings can be used to create new relationships with people within and around the community where the construction project is taking place.
Site hoardings can be used in a marketing sense to generate leads and encourage passers by to register interest in certain projects. A company building a block of flats, for instance, could splash graphics across their hoardings to show how the project is expected to look on completion.
Alongside that imagery could be schematics and floor plans showing how big each apartment will be, the types if rooms it will have, measurements and more.
Most importantly, complementing that information could be key calls to action such as QR codes directing people to online websites and brochures containing more project information, ways to register interest, newsletter sign-ups, contact information for sales personnel and other essential drivers.
Essentially though, hoardings around construction sites can be a brilliant way to build bridges with people in the area while the project is underway, alerting them to any impact the work may have on their daily lives and what they can expect once it’s completed.
For example, is it necessary for a road or a path to be closed during the construction phase of the project? If so, pointing locals in the direction of an alternative route in a friendly way can be useful for them and will be much appreciated.
Community artworks provided by local children can also be a great way to show locals that yours is more than an average construction company and has their local interests at heart. Showing you understand the area, too, by outlining the heritage of the site and how the project will complement it for the long-term is another great way to attract positive attention.
Is your project a commercial one? Why not advertise any potential jobs that the project may be creating once its complete, encouraging people to submit their interest online or through email while also outlining on the hoardings the types of opportunities that will be created and how it could impact the local community.
Hoardings around construction sites – with a bit of creative design and marketing know-how from the right partner – can help you create inroads with local communities before and during a construction project and even long after it’s finished.
Find out more about the benefits of strategic marketing with construction site hoardings to amplify a message by speaking to Image Group today.