Built up signs are a great way for brands to give presence to a store, no matter the size of your business or the sector you operate in.
You’ll have no doubt seen built up signs in some way, shape or form throughout your life. Big, small, lit-up, made from different materials… They’re prominent signs designed and built in a pronounced way to catch people’s eyes and draw them to their physical store or service.
Built up signs are a brilliant way to create some impact for your brand in the space around your physical premises and set you apart from the competition around you.
Crucially, with that impact, built up signs of this type can make a difference to local perception. They can certainly help to get you noticed – especially large signs at night if they have LEDs or other lighting systems incorporated into them, to help the brand announce itself to footfall in a crowded market.
Not just when it comes to attracting footfall; built up signs are also an impressive way to boost brand recognition. They’re designed to literally stand out; even if a consumer doesn’t set foot into your store on their day out when they see your sign, it will certainly have left an impression of your brand on them…
Working with a specialist designer, provider and manufacturer of signs will go beyond just creating a built-up version of your logo to place on the front of your shop.
The right partner will work alongside you and your team to do nationwide surveys of your stores – or even store – where you’d like your built-up signage to appear, to make sure all measurements are correct, it can be seen be as many people as possible, best represents your company and its ethos, and much more besides.
More than anything, they will work closely with you to not only make sure that you get the best sign possible, but to understand the needs of the business, its journey, where it started and where it wants to get to, to provide sharp design and marketing solutions to set you on that path.
Because it’s not just built-up signage that could help you to attract potentially more footfall and give greater visibility to your brand. Fresh, new signage throughout the shop and as part of a wider brand refresh can also be a way to promote your brand to new audiences and let them know you exist.
Does your brand have something it specialises in or some part of the sector that you operate in that customers specifically know you for? Why not be playful with that and create internal built-up signage for departments to show footfall that your brand has another side to it?
Think of a brand that specialises in car hardware, for instance. Built up signs directing shoppers to areas that contain tools, with small spanners and wrenches and other parts on them will be a neat touch that stays in customers’ minds long after they’ve made their purchase.
Find out more about the marketing and branding potential of built up signs and how they can help show your brand off in a whole new light by speaking to the Image Group today!