PVC banners, when created on a large scale, are a brilliant way to get a message across to the public immediately and let them know you exist.
You’ll likely have seen them yourself at some point in your daily life; large PVC banners hanging from walls and buildings; from billboards; from stadiums and many other places, designed to advertise a product or service and instantly grab your attention.
Some may think the bigger PVC banners are, though, the better and more effective the message will be.
That’s not strictly true. Large PVC banners can indeed be a great way to get a message across – but the message itself needs to be expressed in sharp, convincing and creative ways to make a real impact.
You could have the largest PVC banner in the world, but it won’t mean much if the message is confusing, doesn’t draw people in and – crucially – convinces them to take action.
That’s why we believe it’s so important to work with an experienced creative agency when designing and actioning large PVC banners.
Not just to utilise the benefits of their experience when it comes to the actual creation and placement of banners, but to ensure that the creative message is targeted to the right audience, in the right areas and encourages them to act.
What’s the point, for instance, of having super-vibrant, rich, colourful banners created if you’re just going to use them to hold a bit of flavour text?
Performance needs to be considered at every step of the creative stage, to implement visible and easy to access calls to action, so your banners are working for you in a practical sense and are more than just a pretty picture.
The right creative agency will help you to do that, as well as work with you at all stages to ensure that you’re as informed as possible throughout each stage of the banner creation process.
That includes the creative message, of course. It will also include aspects such as positioning and location to ensure maximum visibility and success of the message, and to make sure it’s seen by the right people.
Because every company has a different definition of success when it comes to marketing themselves through banners. As we’ve alluded to above, success for one company may look like increased leads for a product or giving people ways to sign up to a newsletter as they pass by, such as by scanning a QR code.
But success could also look like increased numbers to a show that your theatre or stadium is hosting, and providing passers-by with more information such as dates and giving them easier ways to book tickets.
Success could also embody knowledge for councils and other public bodies, for instance, in the shape of banners letting locals know when a new building is being completed and what they can expect from their services when it’s opened.
Whatever success looks like to you, working with the right agency can help you achieve it with a large-scale, beautifully-designed PVC Banner.