Building wraps are a brilliant way for brands to get their message out far and wide to a local audience. It can also be a great way to improve other marketing campaigns for your brand.
Building wraps are, of course, a great method for brands, construction companies engaged in local projects and others to get a message across in impressive ways.
How? Building wraps do pretty much everything the name suggests. By working with a design and marketing specialist, brands can invest in advertising campaigns the size of a literal building, with sharp imagery and advertising content printed on fabrics that can cover the front, side, a section of building or the whole thing in one go (subject to approval, of course!).
For construction projects, the right building wraps can be a good way to express what the finished build will look like once complete through sharp imagery.
Residential and commercial projects looking to pre-sell units within the building could also include calls-to-action and sales information on the wraps, too. They can also go some way to keeping the site safe and secure alongside other appropriate construction measures.
If a brand is able to come to an agreement with the owner of a building in their area, too, then they could commission building wraps to advertise certain seasonal products to attract more footfall to the store and point people in the right direction.
With a bit of advertising know-how, and if your overall aim is to build the brand up and reach more people in your local area, then wraps can be a fantastic way to capture data in ethical ways and build up more targeted and qualified leads.
How, though? Wraps can be a key part of your wider on- and offline marketing campaigns for your brand, especially if you work alongside a specialist design and marketing provider with experience in covering buildings with pristine marketing messages.
A lot of it comes down to messaging. If you have an offer that you want to target to the local populace of a certain area, or if you generally want to get more of your brand and its wider message out to the public, creating wraps to adorn buildings with high footfall is a good start.
The most important thing, though, is to make that messaging as easy as possible for passers-by to interact with. That can include custom web domains, for instance, pointing people to a microsite for them to enter their information to join your database, sign up for their marketing offers or more.
Better yet that could take the shape of scannable QR codes that instantly sign people up to your mailing list and other comms solutions – so long as you’re transparent about what they’re signing up to, of course.
Directing people online in this way through wraps, as part of a wider lead generation strategy for your business, can help you to reach out to locals in new, creative ways for the benefit of the wider brand.
Find out more about the lead generation potential of building wraps and how they can help target local footfall by speaking to the Image Group today!