Shell schemes are a brilliant way for smaller companies with a limited budget and more confined exhibition space at trade shows and events to make a massive impact.
Shell schemes have been used in and around industry exhibitions for years and are, generally, one of the more common types of trade stand.
Think of them as the panels that put the space available to you into a box, partitioning the area around you and creating a literal ‘shell’ for your company to make use of.
Shell schemes have many advantages over exhibiting in an empty space. Shells provide clear borders, defining boundaries between you and your competitors on the day. They can also be more cost-effective – crucially, their biggest advantage is the ability to host content and graphics.
Which is why we’d highly recommend bespoke shell schemes for those companies working with smaller spaces, who are conscious of their marketing budget or who have strong ambitions of making a real impact with the limited area available to them.
Working with an experienced and respected design team with a track record of amplifying messages for smaller brands through bespoke, content-rich shell schemes is the best way to do that.
A bespoke approach to your shell and the space around you means you can elaborate on any message you like that you feel best represents your company and encourages people to talk to your team on the day.
An experienced design team that specialises in creating targeted content to increase trade show footfall will work with you to find exactly what you want to say, and design the best way to say it on your shell partitions.
Think of each partition individually and then as a whole – as a blank space that can be used to strengthen your company’s message on the day of the event, grab people’s attention and attract more footfall to your space.
Each panel doesn’t have to be individual (but you could choose to display them that way, should you wish) and work better together as a whole, marrying the message of your wider shell into a cohesive narrative that tells the story of your brand to passers-by and encourages them to discover more.
With a mixture of highly-visual graphic artistry, powerful text-based content, strong calls-to-action – and even interactive, experiential content on tablets or touchscreens if available or the budget allows – then you can create inviting and creative shells that leads can’t help but explore.
Great shells aren’t just about making them look nice. A strong shell that works for you, generates leads and attracts footfall needs to get to the heart of your company, sells your proposition to those leads, shows why you’re different from the competition, amplifies that message, and is complemented by a warm and welcoming sales team.
Better yet, shells don’t just have to be a one off and can be part of your wider exhibition strategy, able to be dismantled at the end of the day, ready to set up at the next show.