Reboard is a way to show people at events – whether you’re looking to attract more footfall to your stand or generate leads from like-minded companies you’d like to work with – that yours is a brand that takes its green commitments seriously.
Even better; reboard is a very visible showing that yours is a company that puts words into action when it comes to its climate commitments.
First, a word on reboard: it’s a strong yet lightweight material that’s 20% the weight of MDF and has approximately 80% of its strength. Made from paper-based materials, it can be moulded into so many things, making it a fantastic and recyclable alternative to plastic – especially for events.
Reboard is a brilliant option when compared to plastic because it can be shaped for an enormous range of 2D and 3D applications, whether you need a large amount of smaller display items such as brochure or product stands, or even larger-scale displays to stand out from the crowd such as statues or similar works of art.
Plastic pollution is one of the biggest threats facing the environment today, and events and trade exhibitions are – sadly – a contributor.
So many brands trying to catch the eyes of their target audience across the space of a couple of days means that they’re more likely to invest in plastic display stands and similar offerings in the hope of making an immediate impression on them and attracting their business.
The reboard approach works differently. Working with a specialist in the material allows you to plan ahead and work around the space afforded to you on the trade floor, meaning you can come up with something extremely creative and unique at the show proper that footfall can’t fail to notice.
That can include back boards, exhibition dividers and walls created with stunning imagery and other content, podiums, product stands and much more besides.
So many businesses now are eco-conscious and are actively working on reducing their carbon footprint and the way they do business for the benefit of the environment. So many of those businesses also want to work with brands whose ethical values align with their own.
A lot of brands who profess to keep an eye on their carbon footprint, though, their words and their actions can often misalign, and a commitment to ‘being more environmentally-friendly’ can look like little more than a PR exercise or a way to keep up with what they feel is a current trend.
We hope that doesn’t sound cynical! A lot of brands who lay out climate commitments do have the best of intentions, but they may not have a full scope of the kinds of things that can contribute to a business’s wider carbon footprint – such as using environmentally-unfriendly materials at trade events such as throwaway plastic stands and similar items.
If it’s actioned in the name of your business and your general message is a climate-positive one, then a root-and-branch review of everything can help you get more aligned with those values – including swapping single-use plastics for recyclable and eco-friendly materials such as re-board instead.
Find out more about the environmental and eco-friendly benefits of reboard as a material by speaking to a member of the Image Group today!