Retail displays with a bit of imagination behind them, created with the help of a specialist design team, are a fantastic way to introduce a new world of wonder to shoppers, potentially increase footfall to your store and advertise products in exciting new ways.
There are so many ways to action retail displays – from window displays to in-store takeovers to pop-up events that can even be taken away from the store setting to advertise the brand and its products on the road.
Good retail displays are as much about strategic marketing than they are about looking good, though, and the more you consider trends such as seasonality and what’s happening within your market, the better chance you have of creating something wonderful that will be talked about for a long time to come by the people who matter to you most.
Christmas is fast approaching, for instance. A lot of stores are already preparing for the festive fun, rolling out retail displays with offers on them to direct shoppers to areas of the store where they can purchase decorations and presents before the big day.
But why not go that bit further and give shoppers something that will leave a real impression on them with larger-scale retail displays with a lot of thought and heart poured into their creation?
As well as filling customers with wonder, displays with flair can also have a big impact beyond the shop’s walls. If the creative lands right then shoppers can take photos of them and share them across social media, encouraging others to come and visit the display to see it for themselves.
Similarly, if the display features spaces for shoppers to have their photos taken alongside it, or interactive calls to action such as QR codes that direct them to your website or encourage them to sign up to a newsletter so you can keep in touch with them, then it will also be working hard for you as well as being an attractive point of interest.
Working with a specialist design team that has years of experience in delivering small- and large-scale retail services for displays is the best way to create something special that shoppers can’t help but notice.
That team will work with you to ascertain how much space is available to play with before creating 3D concepts and visuals to show how the space could look and what could be done with it.
They will then create supporting artwork and technical drawings to help bring that vision to life with the client on-board and, once approved, will use the latest in printing and manufacturing machine technology to create the display proper before actioning it on-site for you with a professional team.
This is an effective retail strategy that can go beyond seasonal holidays and special occasions, too, and is especially impactful when it comes to new product and service launches throughout your brand.
Shopping doesn’t have to be a dull experience, and creating wonderful experiences for customers with beautiful displays will help create a brand affinity and see them returning in the future.
Find out more about the positive impact well-designed retail displays can have on the shoppers that matter to you most by speaking to Image Group today.