Window graphics with the right balance of strong, creative design and the right messaging can be a great way to encourage more footfall into your shop.
It’s no secret that the high street is feeling the effects of the rise of online shopping and other factors, creating more competition than ever before for footfall between shops.
Strong, creative window graphics – as part of a wider marketing campaign and branding exercise – could help to tip the balance in your shop’s favour in the battle for consumer attention.
You’ll know it yourself when you’re out shopping and see some nice-looking window graphics. The message they convey can oftentimes stop you in your tracks, or at the very least plant an idea in your head which may turn into a visit a week later, when you’re next in the area.
This is why creating designs alongside a team with vast experience not just in the look of window graphics, but the message and general vibe they amplify as part of a wider campaign, is critical when you look to invest.
Anyone can put window graphics outside their shop, but the difference in results from a piece of A4 paper that says ‘SALE INSIDE’ in Times New Roman to posters featuring your products and services in the best light alongside enticing messaging can be vast.
As previously mentioned, it’s a way to plant a seed of interest within the mind of passers-by when your brand has literally no more than a few seconds to make an impact and leave an impression on them.
And good graphics in your windows should also work for you beyond the message you’re trying to convey.
There’s every chance that somebody you’re targeting may pass up the offer. But if your graphics are part of a wider sales and marketing campaign, then those hanging in your window should be telling them more than the goods that are on offer inside.
That means calls-to-action that are easy to remember and encourage them to explore more once they get home. That could be web addresses, copy that informs them there’s an extended range on sale online that they can discover, the social media channels your brand uses that they can follow…
Having QR codes as part of the graphics can also be a way to tempt your target audience to scan them on the way past, asking them to sign up to a mailing list or become a member of your brand’s club, so you can stay in touch and follow up their initial interest with you.
These may sound like small things – a piece of copy here alongside a nicely-shot picture of a jacket there. But as part of a campaign, all of these small things add up and are more likely to help you attract long-term customers than not.
Again, the difference between carefully thought-out and designed marketing graphics in your window against a sheet of paper could be the difference between your shop constantly battling against a competitor and growing beyond their reach.